By some amazing work on the part of an unknown marketing genious, the classic Negroni cocktail enjoys a week long celebration. Not just a day, as for example, the cheeseburger basked in yesterday. But a whole Negroni Week. I began to enjoy this concoction a couple years ago and have appreciated its flavorful and refreshing characteristics ever since. From three simple ingredients - gin, sweet vermouth, and Campari - a drink of striking appearance and bold flavor issues forth. To make one for yourself, take one jigger of... You know what, ignore me. Instead, watch as bon vivant gourmand Stanley Tucci shows you how to make a proper Negroni. Enjoy the week!
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